Humne li hai shapath hotstar3/15/2024 ![]() ![]() Mahadev to Mauritius and Eastern Europe, the network is looking at expanding the market base of the hit series. Having succeeded in selling Life OK’s Devo Ke Dev. We are hoping for a good Mipcom this year,” says Mordekar. “We are looking at tapping central and eastern Europe, Russia and the CIS region. So Star India also plans to position Mahabharat, a la Korean costume dramas that are very popular with global audiences. Star India vice president Ashutosh Mordekar exults: “While we are looking at selling the Mahabharat format to countries which look at it as mythology, there is also a huge chunk of countries which think of it as a costume drama coming from India and are interested.” Star India’s ammo includes the thriller series Savdhan India and Humne Li Hai.Shapath from sister channel Life OK’s portfolio as well as Arjun which is currently being telecast on the network. The network is equipped with a host of other series and thousands of films from its library, and is particularly betting big on the epic saga - Mahabharat - which is already on air on Star Plus since 16 September. It’s Koffee with Karan, being served hot and fresh at the world’s largest content fest before it returns to screens back home. ![]()
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